My name is Calvin Ross Carl and I am a Portland-based creative director, designer, branding consultant, and artist.

For nearly twenty years, I’ve worked with companies ranging from startups to Fortune 500 to bring focus, clarity, and differentiation to their brands. With a focus on brand strategy, I create internal and consumer alignment around a distinct position and identity that can be communicated consistently across any channel—whether it is branding, strategy, product, video, digital, print, or environmental experiences.

In a not so distant past life, I have been a nationally exhibited artist and was the former co-founder and director of Carl & Sloan Contemporary.

Creative Director at Parliament

Branding

 

Brand strategy
Identity
Positioning
Illustration
Messaging

Advertising
Art Direction
Photography Direction
Strategy
Concepting

Information Architecture
User Experience
User Interface
Prototyping
Content Strategy

Visual Merchandising
Styling
Art Direction
Wayfinding & Signage
Interior Design

2022-Present
Parliament
Creative Director

2021-Present
InVision
Art Director

2016-2021
Parliament
Creative Director

2014-2016
Carl & Sloan Contemporary
Founder & Co-Director

2013-2016
Sincerely Truman
Art Director

2013
Epipheo
Creative Lead

2010-2013
WE Communications
UX Designer

2005-2010
Pipe & Tabor
Art Director

Capital One Bank
Clinton Foundation
Dell
Duraflame
Expedia
Fox Factory
Fremont Brewing
Gates Foundation
Good Coffee
Honeywell
Howard G. Buffett Foundation
Intel
Make A Wish Foundation
Microsoft
Nike
Olympia Brewing
OneSight
Pabst Brewing
Rainier Brewing
Race Face
SAP
Son of Man
Target
Uber
Uinta Brewing
Verizon
West Marine