History
My name is Calvin Ross Carl and I am a Portland-based creative director, designer, branding consultant, and artist.
For nearly twenty years, I’ve worked with companies ranging from startups to Fortune 500 to bring focus, clarity, and differentiation to their brands. With a focus on brand strategy, I create internal and consumer alignment around a distinct position and identity that can be communicated consistently across any channel—whether it is branding, strategy, product, video, digital, print, or environmental experiences.
In a not so distant past life, I have been a nationally exhibited artist and was the former co-founder and director of Carl & Sloan Contemporary.
For nearly twenty years, I’ve worked with companies ranging from startups to Fortune 500 to bring focus, clarity, and differentiation to their brands. With a focus on brand strategy, I create internal and consumer alignment around a distinct position and identity that can be communicated consistently across any channel—whether it is branding, strategy, product, video, digital, print, or environmental experiences.
In a not so distant past life, I have been a nationally exhibited artist and was the former co-founder and director of Carl & Sloan Contemporary.
Current status
Creative Director at Parliament
Experience
Branding
Brand strategy
Identity
Positioning
Illustration
Messaging
Identity
Positioning
Illustration
Messaging
Campaigns
Advertising
Art Direction
Photography Direction
Strategy
Concepting
Art Direction
Photography Direction
Strategy
Concepting
Digital
Information Architecture
User Experience
User Interface
Prototyping
Content Strategy
User Experience
User Interface
Prototyping
Content Strategy
Environmental
Visual Merchandising
Styling
Art Direction
Wayfinding & Signage
Interior Design
Styling
Art Direction
Wayfinding & Signage
Interior Design
Timeline
2022-Present
Parliament
Creative Director
2021-Present
InVision
Art Director
2016-2021
Parliament
Creative Director
2014-2016
Carl & Sloan Contemporary
Founder & Co-Director
2013-2016
Sincerely Truman
Art Director
2013
Epipheo
Creative Lead
2010-2013
WE Communications
UX Designer
2005-2010
Pipe & Tabor
Art Director
Parliament
Creative Director
2021-Present
InVision
Art Director
2016-2021
Parliament
Creative Director
2014-2016
Carl & Sloan Contemporary
Founder & Co-Director
2013-2016
Sincerely Truman
Art Director
2013
Epipheo
Creative Lead
2010-2013
WE Communications
UX Designer
2005-2010
Pipe & Tabor
Art Director
Clients
Capital One Bank
Clinton Foundation
Dell
Duraflame
Expedia
Fox Factory
Fremont Brewing
Gates Foundation
Good Coffee
Honeywell
Howard G. Buffett Foundation
Intel
Make A Wish Foundation
Microsoft
Nike
Olympia Brewing
OneSight
Pabst Brewing
Rainier Brewing
Race Face
SAP
Son of Man
Target
Uber
Uinta Brewing
Verizon
West Marine
Clinton Foundation
Dell
Duraflame
Expedia
Fox Factory
Fremont Brewing
Gates Foundation
Good Coffee
Honeywell
Howard G. Buffett Foundation
Intel
Make A Wish Foundation
Microsoft
Nike
Olympia Brewing
OneSight
Pabst Brewing
Rainier Brewing
Race Face
SAP
Son of Man
Target
Uber
Uinta Brewing
Verizon
West Marine