History

My name is Calvin Ross Carl and I am a Portland-based creative director, designer, branding consultant, and artist.

For over fifteen years, I’ve worked with companies ranging from startups to Fortune 500 to bring focus, clarity, and differentiation to their brands. Using strategic thinking and collaborative design processes, I create internal and consumer alignment around a distinct brand position and identity that can be communicated consistently across any channel—whether it is branding, strategy, product, video, digital, print, or environmental experiences.

In a not so distant past life, I have been a nationally exhibited artist and the former co-director of Carl & Sloan Contemporary.



Current status 

Art Director of InVision’s brand team.







Experience



Branding

 
Brand strategy
Identity
Positioning
Illustration
Messaging

Campaigns

Advertising
Art Direction
Photography Direction
Strategy
Concepting


Digital

Information Architecture
User Experience
User Interface
Prototyping
Content Strategy

Environmental

Visual Merchandising
Styling
Art Direction
Wayfinding & Signage
Interior Design




Timeline

2021-Present
InVision
Art Director

2016-2021
Parliament
Creative Director

2014-2016
Carl & Sloan Contemporary
Founder & Co-Director

2013-2016
Sincerely Truman
Art Director

2013
Epipheo
Creative Lead

2010-2013
WE Communications
UX Designer

2005-2010
Pipe & Tabor
Art Director



Clients

Nike
Microsoft
Dell
Intel
Uber
Capital One Bank
Expedia
Verizon
Honeywell
SAP
Pabst Brewing
Rainier Brewing
Fremont Brewing
Olympia Brewing
Uinta Brewing
Good Coffee
Duraflame
OneSight
Target
Gates Foundation
Make A Wish Foundation
Howard G. Buffett Foundation
Clinton Foundation




The world is built by the restless.